Marketing is often misunderstood
Marketing plays a key role in propelling the viewership count of web video. Merely producing a good video doesn’t do thee hob these day, therefore the above-mentioned technique is to be implemented as soon as possible. Being the process complicated, one often commits his or her first mistake by following the wrong steps, and therefore leading to no positive change in viewership.
There are many guides on internet ‘claiming’ to help you out, however, they do not work. The publishers simply describe what they did in words, not telling the way you should follow in accordance with your content. Every type of video requires different process to be followed.
The following paragraphs shall provide you with some useful tips and nifty tricks to help you out, if you are a web video publisher.
Tips for viral marketing
- There is often a misconception that there is always a predefined route to be followed while marketing. Busting this myth, the practical fact is that one needs to modify his or her marketing strategy continuously. The best suited technique is to be followed for a ‘period’. The words are quoted so that users can pay attention to a hidden point, explained in the following paragraph.
Let us say, for example, all of us use Google to find out relevant content. The search engine indexes only few webpages, according to some policies. These policies are regularly updated, and accordingly the method of marketing has to be changed, as the older one may not suit the new policy.
- Go beyond YouTube. Okay, while many will argue that YouTube has the largest audience and is more user-friendly, however, there are many other websites to be discovered. You will find many users on other websites searching for relevant content to that of yours. Try not to use more than 2 websites for web publishing, as corresponding ones can be used to market the videos you’ve published on those two websites.
- Include HTML links. Yep, these seem to be boring and old school, but they do help in snatching a bunch of people from one website to another. Say, for example, you are using YouTube as your primary video publishing website. Inserting a link to your blog or website in the description will lead your followers to your website, increasing count views on both meters.
- Try not to emphasize on your branding. People nowadays like following only those people who are not biased, and give legit reviews against the product or something like that. Being vague just because your video was sponsored by a company or person won’t make sense. After all, you will lose followers when they find the truth. Remember, audience is the king in video industry, you deceive them, and your head will be knocked off!
- Do not overdo anything. Adding non-sense animations to your video will not make sense, instead, they will annoy a person. Keep the video simple and informative, after all, this is why the person came for your video.
